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Objective

USAN, having worked with Wood Street on many previous iterations of their website, needed to refine their approach to increase conversion. They needed the site to drive traffic to the product pages and then produce leads off those landing pages. Wood Street restructured the information architecture and user experience of the website focusing on driving qualified traffic to highly targeted product landing pages. From there the focus is on solutions and conversion.

Project Tools

  • Adobe Photoshop
  • Sublime Text
  • Adobe Dreamweaver
  • Adobe Fireworks
  • HTML/CSS
  • PHP Development
  • WordPress Blog
  • WordPress CMS
  • Advanced Custom Fields