Project Overview
Objective
Planet Technologies, Inc., a Microsoft consulting and solutions firm based in Washington D.C., was interested in partnering with a design company to produce marketing materials for current and potential clientele. Their previous marketing materials appeared dated, so part of the goal for Wood Street was to generate a new and consistent look and feel for materials ranging from datasheets to large-scale signage.
Solution
Wood Street consolidated colors, images and design elements to bring a unified theme to Planet’s marketing materials. Since Planet focused heavily on federal, state and local-government clientele, these themes were carried into the marketing materials visually wherever it was applicable. Wood Street also introduced an “Earth from Space” theme into Planet’s branding, which has since become a common theme throughout Planet’s web and print presence.
Project Tools
- Adobe Photoshop
- Adobe Illustrator
- Microsoft InDesign
