Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. What Is Branding? Some think their business brand is their logo. Others believe that... Read More
Whether you call it a brand book, brand guide, or branding guide, it’s a very important document. Your logo, while part of your brand, is just one small piece of your organization’s identity. Your brand is seen or experienced in many places… Marketing materials Trade shows Sales presentations Social media Your website Other websites I... Read More
Your story is what makes you stand apart as an organization. I’m not necessarily talking about your corporate culture, although that can play a part. Let’s go beyond the typical marketing clichés and get down to what keeps your clients coming back. At Wood Street, we have a process. We’ve been fine-tuning this process relentlessly... Read More
Originally branding meant marking livestock with a red-hot iron. Today, branding is about much more than just a mark. Merriam-Webster defines branding as… “The promoting of a product or service by identifying it with a particular brand.” Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and... Read More