Wood Street Journal

Informed Marketing Insights & Inspiration

Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing them with the tools to market their business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!

Buyer Personas Archives

Who is Reading Your Blog?

August marks our 10th anniversary. Before we started Wood Street, we were all working in the web design and development industry at other companies. Through these years, one thing has remained constant… In the information age, those who provide useful information trump those who shill. Before blogs were commonplace, we relied heavily on our email... Read More

Tell Me about Your Customers – Identifying Buyer Personas

When launching any marketing initiative – web design, mobile landing page, print campaign, social media marketing – it is always important to know your customer. This applies to any type of organization or business. For example: International association – marketing for support, membership and awareness to members and potential members as well as political figures Private high... Read More