Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Web Content – Just the Facts We work with a lot of clients on projects for the web – web sites, email newsletter campaigns, blogs, social media, etc. – and content is always a main concern. Content is important – some say it continues to reign as king. Unfortunately, not all organizations have a solid... Read More
In part one we discussed building your list as well as email marketing logistics. Now, let’s talk about email content and drop schedule. What are you sending and when? Recently, I presented some tips on email marketing for the Arts and Humanities Council of Montgomery County. Below are my slides. First, what are your goals? To inform... Read More
One of the partners here, Jason Giuliano, has a mantra… “we’re cleaning up the web.” His passion is helping clients to realize his vision of directed action by sending users to targeted content that achieves the client’s marketing plan/message. Of course, this is not a new idea. Entire industries exist to make sense of loads... Read More