Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
In this post from Stacey Hood, we talked about Content Shock, the term coined by Mark Schaefer. The idea is that we will be so inundated with content that eventually we’ll start turning away from it. This is already happening. We’ve seen content farms take their beatings from the latest Google updates. It’s simple, people want... Read More
Utility content is a form of educational content that your clients can actually use. It is especially important for mobile users. This type of content is often situational. Your client needs something at that moment, and you provide it for them. Utility content is the stuff that your target audience needs mostly on mobile devices but they will... Read More