Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Landing pages are an important piece of any digital marketing effort. Landing pages are your secret weapon, generating one million new leads! OK, maybe that’s a bit exaggerated, but they can move the needle, if you know what you’re doing. Maybe you’ve heard the term “landing page” but are not sure what a landing page... Read More
You’ve just had your website designed and developed and are extremely happy with the product. You think it looks crisp and clean and provides a great amount of valuable content to attract your customers. Creating a well-informed website is one of the most important actions your business can take to help boost sales. However, businesses... Read More
Peanut butter and jelly, Kermit and Miss Piggy, bread and butter. If I wanted to add your email marketing program and website to the list above, would it fit? When it comes to making these two things go together like milk and cookies, Mick and Keith, etc (I think you get the idea), then it’s... Read More
Email marketing campaigns can have many goals; one being conversion. You want your readers to click a link, go to a specific page and perform a specific action. These actions should take place on a Landing Page – a page you send readers to that is specific to the email content, not just another page... Read More