Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
HubSpot, Pardot, Marketo, etc. are all powerful marketing tools. These are the marketing automation usual suspects. There are lots of different solutions out there to choose from. What is marketing automation? Why is it so prevalent in marketing today? Marketing automation is as it sounds, you automated marketing practices such as… Email – automated email... Read More
You’ve just had your website designed and developed and are extremely happy with the product. You think it looks crisp and clean and provides a great amount of valuable content to attract your customers. Creating a well-informed website is one of the most important actions your business can take to help boost sales. However, businesses... Read More
Email marketing campaigns can have many goals; one being conversion. You want your readers to click a link, go to a specific page and perform a specific action. These actions should take place on a Landing Page – a page you send readers to that is specific to the email content, not just another page... Read More