Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Utility content is a form of educational content that your clients can actually use. It is especially important for mobile users. This type of content is often situational. Your client needs something at that moment, and you provide it for them. Utility content is the stuff that your target audience needs mostly on mobile devices but they will... Read More
Event marketing is changing. Mobile devices have added a new level of interactivity to events and given marketers more opportunities to connect with their audience. I noticed a few things during this year’s July 4th celebrations… Vendors taking payments with mobile phones People everywhere taking and sharing photos with the mobile phones Signs asking people... Read More
In the past five years, we have seen QR Codes seep into marketing plans. First seen in magazines and on food packaging and then later on metro commuter signs, newspaper ads and retail signage. What’s next? Well, get ready for the second wave of QR Codes marketing ideas in 2013. In the past few months, QR... Read More
How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics: Text Message Marketing This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to text a keyword to a shortcode... Read More