Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing them with the tools to market their business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
We’re getting pretty used to deflection these days. During the past presidential campaign, I remember a representative of one of the presidential campaigns was asked about their ideas for fixing the economy. His response? “We have a lot of ideas and they are all on our website at www.I_wanna_be_prez.com.” Wrong answer. A better response would... Read More
SEO, or Search Engine Optimization, is very important when marketing a web site. After all, searches are still the primary way for your clients to find you online. There are lots of things YOU can do to ensure that your site is optimized. Unfortunately, in order to cut corners or maximize budget, many marketers will... Read More
“How often should we be updating our web site?” It is a question we hear all the time. While there is no easy answer to this question, there are some helpful guidelines you can follow. We invite you to take this 3 question quiz to see if you are managing your site properly… Question One... Read More
Can I get a straight answer from anyone about how this works? Not Usually. You can ask 10 different people and get 10 different answers regarding SEO placement and optimization. Google and other search engines and directories use proprietary Algorithms to rank web sites, so unless you work as a developer for Google, you really... Read More