Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Web Content – Just the Facts We work with a lot of clients on projects for the web – web sites, email newsletter campaigns, blogs, social media, etc. – and content is always a main concern. Content is important – some say it continues to reign as king. Unfortunately, not all organizations have a solid... Read More
For part two in this series, I will focus on audience. Who are you talking to? Knowing your audience is critical to achieving success with content marketing. As I discussed in part one, there are different types of content marketing methods that produce varying results. Each of these content types, from educational to transactional, are... Read More
Content Marketing uses content to attract new business, educate existing and new clients, and build value for you as a trusted expert in your industry. Robert Rose from Content Marketing Institute puts it this way… “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are... Read More
So you’ve decided to redesign your website (or launch a blog, or create an app). You’re probably pretty excited about how it’s going to look. Have you thought about what you’re going to say? People visit websites because they want information. If the information—or, as we like to call it, the content—is an afterthought in... Read More