Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
I’ve been reading lots of articles lately on rethinking website redesign. Many experts argue for a more agile approach with sprints based on user feedback and statistical website data. And they’re not necessarily wrong. The problem is that many organizations don’t have an agile UX strategy or a person/team to manage it. Many of them... Read More
Before you jump right into a website redesign, there are a few things you’ll want to do. I know you’re excited but some preparation will seriously cut back on gray hairs. If you gather what you need according to the list below, you’ll be much more likely to see your project succeed. Redesigning your website... Read More
When redesigning your website, there are some people you might want to talk to. Sure, you have the internal and external stakeholders to deal with… Boss, C-Level Marketing or Communications Committee Board of Directors Clients Members This list could go on. And, it is important to they get a chance to chance to be heard. But,... Read More
We were kicking off a web design and development project recently when an interesting comment was made… Ugly converts! The unfortunate thing is that this is true. Ugly calls to action on websites actually get clicked… ugly converts. But does conversion have to be ugly? Not really. Design can be an incredibly powerful tool in... Read More