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Wood Street Journal

Informed Marketing Insights & Inspiration

Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing them with the tools to market their business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!

Website Content Archives

Tips for Working with a Content Strategist

So you’ve decided to redesign your website (or launch a blog, or create an app). You’re probably pretty excited about how it’s going to look. Have you thought about what you’re going to say? People visit websites because they want information. If the information—or, as we like to call it, the content—is an afterthought in... Read More

Content Marketing: Are You Wasting Good Content?

We write a lot about Content Marketing because it works. You’ve probably heard that “content is king.” Well, the semantics of that are debatable but one thing is certain – good content brings qualified traffic to your website. Whenever we meet with a new client to discuss their website, content is always a topic of discussion. Who is writing... Read More