Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
We build lots of custom websites sites. Each of these starts with a lot of planning and a major part of this planning is the sitemap. The organizational structure and navigation system of your website can mean the difference between success and failure. A website sitemap is a written list of pages, posts, and other... Read More
We’ve discussed the importance of design, navigation and usability. We’ve talked about the role of content and audience in SEO. But there is one piece missing in this series about what makes a good website… conversion – getting the target user to take the desired action. To paraphrase Alec Baldwin from the move Glengarry Glen Ross, your website should “always... Read More
We’ve discussed design and navigation so far in our series What Makes a Good Website. We know that design still plays a major role in the effectiveness of a website and we know that a website needs navigation. With these two elements in play you would assume that the site is user friendly. All is... Read More
In the last post in this series, “What Makes a Good Website”, we talked about the importance of design. I want to revisit this sentence… Navigating a website is a process that is rarely linear in nature. This is so important to understand. No single user will navigate through your website the same way. Users... Read More