Informed Marketing Insights & Inspiration
Our goal for the Wood Street Journal is simple: to educate and empower the reader by providing you with the tools to market your business, organization, or cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Mobile optimization has been a ranking factor on Google for some time. But, it now matters a whole lot more. According to a recent post on Search Engine Land, “Google said it wants sites to prepare [for mobile optimization].” If certain pages or sections of your site are not optimized for your mobile audience, Google will take note and... Read More
What is a 404 Page? You’ve seen them plenty of times. They’re the pages you land on when you’ve entered a web address incorrectly or gone to a page that has been removed. Quite frustrating really. You’re hoping to get some information you need and you end up there. This is not only frustrating for... Read More
We’ve discussed the importance of design, navigation and usability. We’ve talked about the role of content and audience in SEO. But there is one piece missing in this series about what makes a good website… conversion – getting the target user to take the desired action. To paraphrase Alec Baldwin from the move Glengarry Glen Ross, your website should “always... Read More
We’ve discussed design and navigation so far in our series What Makes a Good Website. We know that design still plays a major role in the effectiveness of a website and we know that a website needs navigation. With these two elements in play you would assume that the site is user friendly. All is... Read More